Lanaioli Cashmere: Slow Fashion and Sustainability

The history of Italian Lanaioli : a know-how that goes back centuries

In ancient Florence in the 1300s, the Lanaioli were members of the Corporation (or Guild) of the Art of Wool. This corporation brought together owners and workers dedicated to the processing of wool, from the selection process, through carding and combing, to spinning and the production of clothing and other domestic uses. 

In those years, power was held by the Arts in Florence, practically excluding the nobles. The Wool Guild was the most influential of these Crafts and contributed significantly to the economic growth of the city. Wool production covered up to 10% of the wool needs of the entire West at the time.

The rediscovery of 100% Made in Italy craftsmanship: knowledge and expertise at the service of Slow Fashion

Our entrepreneurial journey starts from here: yesterday as today in our country some specific manufacturing skills have remained unchanged and indeed have been strengthened. These skills have been cultivated over the centuries, from the first forms organized in the Guilds in the Middle Ages up to the present day.

The rediscovery of artisanal production and the creation of high quality textile products necessarily involves a know-how that, in Italy, has been lost over the centuries.

In the world of mass production and the leveling of production standards, our project is counterintuitive and places man and his knowledge, his technical ability, at the centre , preferring the attention to detail that only artisan production can give, compared to the large volumes of industrial machines.

Our energies are also devoted to providing the men and women who work diligently on our garments with a careful and scrupulous selection of yarns. The choice of our suppliers inevitably falls on the best spun wool producers in Italy, undisputed world leaders in this market.

Lanaioli is Quality and attention to detail, without compromise

For us Lanaioli the passion for the Quality of the workmanship and raw materials is not up for discussion, it is a choice in which we do not want to compromise.

The attention to the ability to know how to do reminds us of the idea ofhomo faber, understood both as a craftsman who is able to make a creative effort that creates a high quality item of clothing, but also seen as a man who was the creator and architect of his own destiny.

Regenerated yarns to spread a concept of sustainable fashion

Since the foundation of our project we have wanted not only to do business, produce and sell clothing, but to be part of the change in our sector. For this reason we have embraced the idea of starting a collection of garments produced from Regenerated Yarns .

Only natural fibers to reduce environmental impact

Cashmere , the finest yarn with which we make our garments that we put on the market, is available to our Customers who are most attentive to the unique characteristics of this fiber. Furthermore, for Customers who are most sensitive to environmental issues, we have immediately created a line in 100% Regenerated Cashmere , in no way second in quality to Pure Cashmere.

Project to recover merino wool production in Italy

The focus on a business sustainability project does not stop at the recovery of recycled material. Our business idea continues to arrive in the medium term to create a short supply chain at Km0 of merino wool .

The Italian production of wool from sheep and goat farms has become increasingly low over the years to the point of almost disappearing: for some time the fibers that make up our clothing have come from remote regions of the world. Just think of merino wool which comes mainly from Australia or Cashmere itself which was born in the Kashmir region of the same name between India and Pakistan and then spread elsewhere.

Here we insert ourselves stubbornly by starting a dialogue with breeders, fiber processing companies, textile production companies and institutions to create a recovery plan for local animal fiber production . The goal is to produce a yarn that can compete with foreign markets and create, even if in a small part, our own production at Km0.

The Vision of us Lanaioni: less waste of resources for sustainable and ethical fashion

The savings in water, electricity, transport fuel and related CO2 emissions from all the production and travel steps involved in getting an item of clothing into our wardrobes would be truly enormous. We also want to make our contribution to change.

We want our Customers to be co-protagonists of a visionary project that has as its final objective the dignity of work, the saving of natural resources on our Planet and the relaunch of the true Made in Italy, from the raw material to the finished product.

We share our culture and our Values ​​with Customers

Lanaioli wants to contribute to retracing and making even greater the vision and experience of the founders of the ancient Arte della Lana.

We share the idea of ​​business only if this is represented by responsible choices in which Values, Man and the Environment, come before business.