Lanaioli: Our Commitment to Environmental Sustainability

Lanaioli was born as a luxury brand in the fashion sector with a vision towards high quality standards of its productions.

The distinctive elements of our brand are:
- the choice of yarn entirely worked in Italy;
- the manufacturing of the products carried out by master craftsmen expert in the sector;
- uncompromising quality.

Wool makers: only natural yarns for greater sustainability 

Luxury fashion is not only the quality of raw materials and clothing but also attention to eco-sustainable choices.

We immediately began working to contribute to the need for a growing economy that respects the Planet and its natural resources.

The first step towards sustainability is to use only natural yarns, such as Cashmere and Merino Wool , to create our knitwear. These materials guarantee more durable garments, even if they are expensive compared to synthetic materials. This promotes Slow Fashion production, where only what is necessary is created and purchased, reducing the waste typical of Fast Fashion.

Regenerated raw materials also in the high-end fashion sector

The first choice we made with our heart was to immediately use regenerated raw materials. 

Since the launch of our brand we have imagined a line of products made with the most precious yarn available on the market: Regenerated Cashmere .

This yarn has properties of undisputed quality: it gives comfort and allows you to keep your body temperature unchanged in case of cold or heat. But not only that, cashmere is also a hypoallergenic product and does not irritate the skin and has breathable properties, allowing it to also be worn in direct contact with the skin.

What is Cashmere and where does it come from

Cashmere is however produced in places far away from the companies that produce high quality knitwear in Italy and beyond. Cashmere is obtained by combing the fleece of the Capra Hircus , which is native to the Kashmir region, between India and Pakistan. The per capita production of cashmere in this area is very limited, usually around only 200 grams per year. This limited supply on the textile market inevitably increases the price of cashmere.

The Capra Hircus is now bred in several parts of the world, including small experimental farms in Italy. This geographic dispersion makes the product expensive, in part due to the long journeys the yarn must make to reach textile production facilities. These long-distance transports contribute to additional CO2 emissions for the production of garments made with this exceptional yarn.

Regenerated Cashmere is a sustainable and ethical choice in the production of clothing

For this reason we have opted to use Regenerated or recycled Cashmere . This is not a by-product of cashmere , but rather the result of the process of reusing garments already made entirely of cashmere.

Some companies are dedicated to recovering damaged, torn or badly worn shirts that consumers discard and throw away. These companies collect these items, sort them by color and material and reuse them.

The Recovery Process of the precious Cashmere

Thanks to a manual selection process, impurities and sweaters that are not 100% cashmere are eliminated. These sweaters are then frayed into small pieces and, through a carding process similar to that of the cashmere obtained from Capra Hircus, a new fiber is created.

This recycled fiber is strengthened through twisting, transforming it into new pure regenerated cashmere yarns. These yarns are ready to be used in high-quality textile production.

Advantages of Recycled Cashmere

This process allows for significant savings in water, electricity, transport fuel and carbon dioxide emissions into the air, making the production of Cashmere decidedly sustainable and eco-compatible.