From December 4 to 17 Lanaioli is in Rome

Lanaioli is opening its first Temporary Shop in Rome at Via Belsiana 92 from December 4 to 17, 2023.

The Italian brand is a leader in the production of cashmere sweaters, combining quality, elegance and respect for the environment.

The new store, located in a central area of the capital, will offer a wide range of products made with fine, natural yarns, following the principles of slow fashion.

Cashmere Lanaioli is a start-up founded in 2023 with the aim of showcasing Italian wool and creating luxurious, accessible and durable garments. The brand’s philosophy is based on these strengths:

• The knitwear is made exclusively from natural yarns, such as cashmere, merino wool, cotton and silk, a value that the brand intends to uphold. This ensures excellent yarn quality and greater durability, embracing a Slow Fashion philosophy: buy less, but better.
• The motto Italian Artisans is a source of pride for Lanaioli, which selects its yarns exclusively from Italian wool mills and makes its products with local artisans. This is how it guarantees the quality and traceability of the materials and workmanship.
• Sweaters made from regenerated cashmere or eco cashmere, an innovative line that recovers and reuses wool from old garments, reducing waste and environmental impact. This yarn has the same softness and warmth as traditional cashmere, but at a lower cost and with greater sustainability.
• The launch of a short supply chain project for merino wool in Lazio, involving local farmers. The idea is to create a short supply chain production network that showcases Italian merino wool, a fine and versatile fiber. The project also aims to support the farmers’ activities and promote biodiversity and animal welfare.

Lanaioli therefore presents itself as an ethical and responsible alternative to fast, disposable fashion, offering customers high-quality knitwear.

Lanaioli Cashmere Rome

Cashmere Sweaters in Central Rome

From December 4 to 17, regenerated cashmere sweaters from Lanaioli will be available in Rome at Via Belsiana 92, in a store located in the heart of the capital’s shopping district.

The brand offers a collection of cashmere clothing and other natural yarns for men, as well as a women’s cashmere collection. These are timeless Cashmere Made in Italy creations, garments that will be a must-have for anyone who knows how to choose quality.

The new eco-cashmere store in Rome will be an opportunity to get to know the brand and its values up close, and to choose your favorite sweater from the various styles.

Among the various colors and patterns available, the store aims to showcase its vision of the circular economy and its attention to raw materials, while also allowing customers to experience pure cashmere firsthand.

Lanaioli and its cashmere garments await you in December 2023 to help you discover the charm of sustainable knitwear, made with natural fibers, regenerated yarn and virgin cashmere.