The polo, a timeless garment, has a fascinating history intertwined with fashion, sport, and elegance.
Let's get comfortable and discover together how this iconic shirt became a symbol of style.
The Origins of the Polo
The history of the polo begins in the 19th century thanks to Henry Sands Brooks, founder of the brand Brooks Brothers. In 1818, Brooks opened a clothing store in Manhattan with the goal of selling high-quality products at a fair price. He was the one who introduced the polo to the fashion world.
But where does the name “polo” come from? The answer takes us to the playing field: polo players wore a traditional cotton jacket with a buttoned collar and long sleeves.
John Brooks, inspired by this style, applied the collar to his shirt, thus creating the “polo shirt”. This garment was initially linked to sport, particularly tennis.
The Evolution of the Polo
In the 1920s, tennis player René Lacoste revolutionized the polo. He designed a new t-shirt, more comfortable and functional, and was the first to wear it in 1926. Lacoste, also known for his love of the crocodile, marketed his polos with the famous symbol. From here came the famous “Lacoste polos”.
Another great tennis player, Fred Perry, created his version of the polo, helping to spread it even more. In 1972, Ralph Lauren launched his fashion line called precisely “Polo”, making the garment even more famous.
The Polo in the Fashion World
The polo transformed from an exclusively sports garment to a style icon. Celebrities, artists, and politicians wore the polo, making it a personal brand.
Its versatility made it suitable for every occasion: from the tennis court to elegant parties.
The Polo Today
Today, the polo continues to be a must-have in the wardrobes of men and women. It is synonymous with casual elegance, perfect for those who want to show off a refined style without sacrificing comfort. Variants in natural yarns, such as lana merino, offer warmth, breathability, and sustainability.
Like the Polo Lanaioli in Lana Merinos, which graces thanks to its composition in 100% Lana Merino Extrafine, a natural yarn, guarantees unparalleled thermoregulation and comfort.
In conclusion, the history of the polo is a journey through fashion, sport, and the evolution of tastes. Wearing it means carrying with you a piece of timeless history and style. 🐎👕
