The Lanaioli Project, which dreams of 100% Short Supply Chain knitwear production entirely Made in Italy, begins its steps at the beginning of 2024.
Short Supply Chain Italian Merino Wool
It is one of the agenda points of our business Vision: Km0 raw materials for greater sustainability of our productions.
Since January, the first contacts have been made with Italian breeders of native merino breeds from our territories, especially Central Italy, such as the Sopravissana once mainly bred in Lazio, Umbria, and Marche, and now endangered also due to the massive import of merino wool from other parts of the world.
Besides the network of breeders who have preserved and enhanced a niche production of Italian merino wool, the first tests will start in 2024 to verify the quality of the yarn and its improvement for a medium-long term plan that will see the Lanaioli brand engaged at the forefront on this issue.
We want to guarantee local breeders a fair compensation for the wool they provide us. This helps them improve the animal breeds and allows us to process the wool in dedicated Italian facilities.
In this way, we obtain high quality yarns that can compete with those from other parts of the world and use them in products under our brand.
All this will help reduce the environmental impact and cut costs related to the long transport of raw materials in Europe from other parts of the world.
The Lanaioli Green Project: creating sustainable luxury fashion for everyone
Lanaioli is a family business dedicated to producing high-quality knitwear for men and women. From the beginning, we decided to use only natural yarns such as cashmere, merino wool, silk, and cotton, not only for their exceptional characteristics but also to offer an authentic and environmentally respectful fashion experience.
Our strength lies in the combination of artisanal craftsmanship and slow fashion principles, which allow us to guarantee high-quality garments of Italian origin. However, we are aware of the importance of environmental sustainability and want to do our part to reduce resource waste and CO2 emissions.
This is stated on the page dedicated to our project on the crowdfunding site "Produzioni dal Basso," where it is possible to proactively participate in supporting the dream of a clothing supply chain more compatible with the environment and nature.
