What does short supply chain wool mean?
Wool is a fiber that tells stories. Stories of working hands, of animals raised with care, of territories that preserve ancient knowledge. In the fashion world, dominated by synthetic materials and distant productions, Italian merino wool represents a return to the essential. It is the perfect fiber to create a sweater or a jumper that lasts for years, that breathes, that accompanies the wearer without weighing them down.
Lanaioli is born from this return: recovering local wool, transforming it with a short supply chain approach (a neologism whose precise meaning you can find in the "Treccani"), almost km0, and giving value back to what has for too long been considered waste or a forgotten resource. The goal is to create well-made merino wool garments, made nearby, made with care. All entirely Made in Italy, sustainable and artisanal.
Why is merino wool so special?
Merino wool is considered one of the most precious natural fibers in the world. Soft, light, breathable, thermoregulating: a fiber that works with the body, not against it. A merino wool sweater keeps warmth on cold days but stays cool when the temperature rises. It is naturally antibacterial, does not retain odors, and has an elastic memory that prevents deformation.
In other words: a merino wool garment lasts. And the more you wear it, the better it gets.
What are the limits of the industrial supply chain and the value of the short supply chain?
Most wool today crosses continents: sheared in one country, washed in another, spun elsewhere and made up far away. Thousands of kilometers, emissions, intermediate steps, loss of control.
Lanaioli has chosen the opposite.
A short supply chain, entirely Italian, where:
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the wool comes from local farms
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the fleece is selected in Italy
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the yarn is processed by Italian workshops
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the sweater takes shape in an artisanal atelier
This reduces environmental impact, enhances the local economy, and restores dignity to the work of the breeder and the artisan.
From the sheep to the sweater: the journey of Lanaioli wool
The story of Lanaioli garments is simple and transparent:
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Local shearing: the merino wool comes from Italian farms.
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Italian washing and spinning: delicate processes that do not damage the fiber and maintain the natural quality of the wool.
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Artisanal craftsmanship: every sweater, polo shirt, jumper or scarf is born from the skilled hands of a small workshop.
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Quality control: no industrial garments, only finished products one by one.
This is what filiera corta really means.
The Lanaioli collection: essential elegance, local wool
For men:
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Merino wool polo shirt: compact structure, soft touch, clean style.
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Crew neck plain sweater: a timeless classic, light yet warm.
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Men's scarves: artisanally braided, soft and durable.
For women:
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Ribbed crew neck sweater: feminine, versatile, suitable for every wardrobe.
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Ribbed turtleneck sweater: enveloping and refined, ideal for winter.
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Oversized crew neck sweater: modern silhouette, absolute comfort.
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Women's scarves: made from local merino wool, warm and light.
Each garment is designed to last over time, not to follow fleeting fashions.
Wool: a naturally sustainable fiber
Wool is one of the most sustainable yarns available:
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It is renewable
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it is biodegradable
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it does not release microplastics
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it has a long life
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it can be regenerated
The short supply chain merino wool further amplifies these benefits, reducing transport, emissions and waste. It is a concrete example of circular economy.
The value of Made in Italy in knitwear
Made in Italy is not just a label: it is expertise. It is the ability of an artisanal workshop to recognize the fiber, to work it properly, to finish the details with care.
A merino wool garment made in Italy can be felt, seen, worn with a different awareness.
Why choose a short supply chain wool sweater?
Choosing a Lanaioli garment means choosing:
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real quality
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natural comfort
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local production
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low environmental impact
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sustainability
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Italian craftsmanship
It is not just a purchase: it is a contribution to a more balanced, transparent and respectful system of the territory.
Italian merino wool, processed by an artisanal workshop, tells a different way of making fashion. A way closer to the earth, more sincere, more human. The sweaters, the jumpers and the scarves Lanaioli are not just garments: they are the result of a supply chain that draws strength from roots, from the landscape, from the hands that make it possible.
If this is your vision of sustainable fashion, the short supply chain is the future.
And Lanaioli is a concrete example. Be the change!
