Experts see a promising future for merino sheep farming in Italy, thanks to a combination of tradition, innovation and sustainability. Here are some key points that emerged from expert opinions:
Sustainability and Animal Welfare
One of the most important aspects for the future of merino sheep farming is sustainability. Farmers are increasingly adopting eco-friendly practices, such as the use of natural pastures and crop rotation, to reduce environmental impact . In addition, there is a growing focus on animal welfare, with techniques that ensure optimal living conditions for sheep .
Technological Innovation
Technological innovation is playing a crucial role in improving breeding techniques. Experts emphasize the importance of advanced tools to monitor animal health and optimize wool production. For example, the use of sensors to monitor sheep body temperature and software to manage production data have become increasingly common .
Market and Demand
The demand for high-quality merino wool is growing, both nationally and internationally. This is due to the growing awareness of consumers regarding sustainability and the quality of materials. Experts believe that Italy can exploit this trend to expand the merino wool market, focusing on high-end and certified organic products .
Challenges and Opportunities
Despite the positive outlook, there are also challenges to face. International competition, fluctuating wool prices and adverse weather conditions are some of the major obstacles.
However, experts also see many opportunities, such as the increased demand for sustainable, high-quality products and the growing interest in natural fibres.
A mix of tradition, innovation and sustainability for Italian merino wool
In summary, the future of merino sheep farming in Italy appears bright. Thanks to a mix of tradition, innovation and sustainability, Italian farmers are well positioned to face the challenges and exploit the opportunities of the global market.
Merino wool will continue to be one of the most popular and sought-after fibres, contributing significantly to the local economy and the conservation of the rural landscape.
Lanaioli has chosen to produce its merino wool garments with 100% Made in Italy yarns coming from farms of Italian merino breeds such as the Sopravissana, now on the verge of extinction, but with interesting recovery projects underway for a more sustainable and zero-mile fashion.
