Lanaioli was born as a luxury brand in the fashion sector with a vision towards high quality standards of its production.
The choice of yarn entirely worked in Italy and the manufacturing of our products carried out with skilled workers are elements of distinction of our brand, which offers uncompromising quality for our customers.
In luxury fashion, it's not just about quality. Since the beginning of our business, we have stood out for our attention to ecologically sustainable choices. We have worked on two fronts to contribute to the urgent need for a growing economy that respects the planet and its natural resources.
REGENERATED RAW MATERIALS
The first choice we made with our heart was to immediately use regenerated raw materials.
Since the launch of our brand we have imagined a line of products made with the finest yarn that can be found on the market: pure Regenerated Cashmere.
This yarn has characteristics of undisputed quality and manages to provide maximum comfort despite being presented in a very thin consistency. Cashmere is also isothermal, allowing the body temperature to remain unchanged in the event of cold or heat. But not only that, cashmere is also a hypoallergenic product and does not irritate the skin and has breathable properties, allowing it to also be worn in direct contact with the skin.
However, Cashmere is produced in places very far from the companies that produce excellent knitwear in Italy and beyond. In fact, it is obtained by combing the fleece of the Hircus goat, originating from the Kashmir region of the same name, between India and Pakistan. Each adult goat has a very limited annual production, usually around 200 g only. Being so rare, it is inevitable that the price of cashmere is so high.
The remoteness of the Hircus goat breeding areas, which have spread to various parts of the world, including small experimental farms in Italy, makes this product expensive. This is due to the expenses associated with the long journeys required to transport the wool yarn to the textile production sites. These long transports inevitably lead to an increase in CO2 emissions necessary to create garments with this exceptional fibre..
For this reason we have chosen Regenerated or even recycled Cashmere, which is not a by-product of this fine yarn, but in fact gives new life to garments that had already been created in Pure Cashmere.
There are companies that are concerned with recovering from holey, torn or very worn shirts that are discarded by consumers and thrown away, collecting them and dividing them by color and type of material with which they are made.
Thanks to a selection done exclusively by hand, impurities and sweaters that are not 100% cashmere are eliminated. Then we move on to a fraying phase, which reduces these thrown away sweaters into small pieces, which come back to life thanks to a carding process, as would be done for the Cashmere recovered from the fleece of the Hircus Goat.
Finally, the fiber obtained from this process is twisted to be reinforced, until it is transformed into totally new yarns, giving life to a pure Regenerated Cashmere yarn, ready to be used for a new high quality textile production.
This process allows for significant savings in water, electricity, transport fuel and carbon dioxide emissions into the air, making the production of Cashmere yarn decidedly sustainable and eco-compatible.
RAW MATERIALS A KM0
The issue of long transport that we have mentioned for the supply of Cashmere is actually a problem also for other types of yarn.
Just think of Merino wool, a fiber obtained from the shearing of the sheep breed of the same name. Merino wool has high quality characteristics, just perhaps inferior to Cashmere. Merino wool differs from other types of wool due to its decidedly higher level of fineness.
Wool sheep farms in Italy are on the verge of extinction. This is because in recent decades, Italian farmers have been incentivized to produce milk (used to make high-quality cheese) and meat, much more profitable activities. Wool, obtained from the annual shearing of sheep, has become a problem. It has no economic value and must be eliminated as waste, resulting in disposal costs.
Currently the largest farms and most advanced wool industries are located in Australia. Suffice it to say that a certain type of light wool is called "Tasmania" like the Australian island state of the same name.
Lanaioli has started a collaboration with a series of subjects (breeders, entrepreneurs, institutions) to create in the short term a network of companies that can independently produce discrete quantities of excellent quality merino wool, rediscovering native breeds in danger of extinction.
The goal is to pay local farmers fairly for the wool they deliver. This will help them improve the quality of the animals raised and process the wool in dedicated Italian factories. The resulting yarn must be high-quality enough to compete with that from other regions and can be used for our products.
We have made a conscious choice that is full of challenges. But from day one we have embraced this idea of a short supply chain project for Made in Italy wool. This project aims to improve the environment, reduce costs and minimize damage caused by long transportation of raw materials in Europe.
Continue to follow us and support us in this challenging project of environmental sustainability and dignity of work.