An Italian knitwear brand looking at foreign markets
The 2025 represents a key moment in the growth path of Lanaioli, an Italian brand of Made in Italy knitwear that has built its identity on quality, a short supply chain, and sustainability. After consolidating its position in the domestic market, the company has started a structured process of fashion brand internationalization, laying the foundations for a stable presence in foreign markets.
This evolution stems from a long-term strategic vision, aiming to bring the excellence of sustainable Italian knitwear beyond national borders, engaging with an international audience increasingly attentive to quality and transparency in production processes.
Presence in European markets and on major fashion marketplaces
During 2025, Lanaioli launched promotional campaigns in the main countries of the Euro area, including France, Germany, Spain, and the Benelux countries. These markets have proven particularly receptive to an Italian knitwear brand capable of conveying the value of Made in Italy and a responsible production chain.
Alongside the direct communication strategy, Lanaioli has strengthened its international visibility through presence on selected European fashion marketplaces. Since 2025, the brand has been active on Spartoo, a reference platform for clothing in several European countries, thus expanding its audience and making products more accessible to international consumers.
Extra-EU export: United Kingdom and Switzerland from 2026
With the beginning of 2026, Lanaioli enters a new phase of its Italian fashion export journey. The company has established a structure dedicated to extra-Euro area export, designed to efficiently manage logistical, customs, and commercial aspects.
Thanks to this investment, Lanaioli officially starts sales in the United Kingdom and Switzerland, strategic markets for positioning a brand focused on quality, durability, and sustainability. In these countries, sustainable Made in Italy represents a distinctive and highly recognized element, in line with the brand’s values.
Opening towards Eastern Europe and the Polish market
Also in 2026, Lanaioli’s international expansion involves Eastern Europe, a rapidly growing area for fashion e-commerce. To effectively respond to this market, the company has chosen to translate its e-commerce into Polish, offering a more accessible and localized shopping experience.
Supporting this strategy, Lanaioli is present on Allegro.pl, Poland’s main vertical e-commerce portal. This choice allows the brand to reach new consumers interested in sustainable Made in Italy knitwear, within a highly established digital ecosystem.
Towards the United States: the next global goal
Lanaioli’s gaze is already set on the future. The declared goal for 2026 is entry into the United States market, a fundamental step in the international expansion of the fashion brand. The United States represents a great opportunity for a brand that wants to engage with sophisticated consumers attentive to material quality, sustainability, and the history of the brands they choose.
Lanaioli’s internationalization is not just a commercial process, but a way to export a responsible production model and a vision of textiles based on authenticity, expertise, and respect for the territory.
