From the beginning of the business journey that has brought us this far, we have chosen natural yarns to create our exclusive garments, particularly the finest ones: precious Cashmere, comfortable Merino Wool, lustrous Silk, and cool Cotton.
Fast Fashion Vs. Slow Fashion
For some time now, the fashion industry has needed policies and strategies aimed at environmental and social sustainability. That is why we produce all our garments exclusively in Italy, using yarns processed in the finest wool mills in our beautiful country. We offer the public a product that is certainly more expensive than average, but we undoubtedly prefer Quality over quantity.
We share the idea of sustainable luxury and a responsible company, beyond slogans and various certifications. It is a fact: a carefully crafted garment made with natural yarns costs more, but remains a timeless classic, giving the wearer the same feeling of comfort as the first time.
That is why we too promote a Slow Fashion production model, focusing on small-scale production of exceptional craftsmanship and quality. Only in this way can the values of Work and the Environment be respected.
Lanaioli Regenerated Cashmere: sustainable luxury
From the outset, we envisioned a line based on the circular economy. That is why we have created a range of Regenerated Cashmere sweaters for our most conscious customers, a mindful choice for sustainable luxury.
Short Supply Chain for Sourcing Merino Wool Yarn: an entirely Italian project to preserve native wool breeds
Since our founding, we have pursued the dream of creating a short supply chain for merino wool in Italy. Today, the wool used in our short-supply-chain garments comes from Sopravissana sheep at Controra, the farm owned by one of Lanaioli's partners.
We have avoided Fast Fashion because we recognize the environmental damage caused by this production approach, such as the microplastics released by synthetic fabrics that are difficult to dispose of and the negative impact on workers' conditions. This type of production usually takes place in countries in the Global South, where labor standards and wages are well below Western standards.
A clear-cut, uncompromising choice: Lanaioli stands for sustainable luxury, for genuine Slow Fashion made in Italy.
