From the beginning of the company experience that brought us here, we have chosen natural yarns to make our exclusive garments and in particular the most precious ones: the precious Cashmere, the comfortable Merino Wool, the shiny Silk, and the fresh Cotton.
Fast Fashion Vs. Slow Fashion
The Fashion sector has long needed policies and strategies aimed at environmental and social sustainability. For this reason, we produce exclusively our garments in Italy from yarns processed in the best wool mills of our beautiful country, presenting to the public a product certainly more expensive than average, but undoubtedly preferring Quality over quantity.
We share the idea of sustainable luxury and a responsible company, beyond slogans and various certifications. It is a fact: a garment carefully made with natural yarns costs more, but remains a timeless classic, giving the wearer the comfort feeling of the first time.
For this reason, we also promote a Slow Fashion production method, focusing on small productions of great craftsmanship and value. Only in this way can the values of Work and Environment be respected.
Lanaioli Regenerated Cashmere: sustainable luxury
From the start, we thought of a line based on the circular economy. For this reason, we have prepared for our most attentive Customers a series of sweaters in Regenerated Cashmere, a conscious choice for sustainable luxury.
Short supply chain for sourcing merino wool yarns: an all-Italian project recovering native wool breeds
Moreover, since our inception, we have continued to pursue the dream of creating a short Km0 supply chain in Italy by directly producing the wool with which our sweaters will be made.
We avoided Fast Fashion because we recognize the environmental damage this production approach causes, such as microplastics released from synthetic fabrics that are difficult to dispose of and the negative impact on workers' conditions. This production usually takes place in Global South countries with labor standards and wages well below Western standards.
A choice of field, without compromises, Lanaioli is for sustainable luxury, for true Slow Fashion made in Italy.
