Starting from December 2023, a new Cashmere brand will be present in Rome, and it will be possible to purchase knitwear from Cashmere Lanaioli. The leading Italian brand in the production of cashmere sweaters that combines quality, elegance, and respect for the environment.
Cashmere has always represented the best yarn to maintain a constant body temperature and achieve maximum comfort both in winter and in the mid-season.
The new store, located in a central area of the capital, will offer a wide range of products made with natural and precious yarns, following the principles of slow fashion.
Cashmere Lanaioli is a start-up founded in 2023 with the goal of enhancing Italian wool and creating luxury clothing that is accessible and durable. The brand's philosophy is based on these strengths:
- Knitwear is produced only from natural yarns, such as cashmere, merino wool, cotton, and silk, a value that the brand intends to uphold. This ensures high yarn quality and greater durability, embracing a Slow Fashion philosophy: buy less, but better.
- The motto Artisans at Zero Km is a pride of Lanaioli, which selects yarns only from Italian mills and produces its items with local artisans. It is in this way that it manages to guarantee the quality and traceability of materials and workmanship.
- Sweaters in regenerated cashmere or eco cashmere, an innovative line that recovers and reuses wool from old garments, reducing waste and environmental impact. This yarn has the same softness and warmth qualities as traditional cashmere, but with a lower cost and greater sustainability.
- The launch of a short supply chain project for merino wool in Lazio, involving local breeders. The idea is to create a zero-km production network that enhances Italian merino wool, a precious and versatile fiber. The project also aims to support breeders' activities and promote biodiversity and animal welfare.
Lanaioli therefore presents itself as an ethical and responsible alternative to fast and disposable fashion, offering customers high-quality knitwear garments.
Lanaioli Cashmere Rome
Cashmere Sweaters in Central Rome
From December, regenerated cashmere sweaters from Lanaioli productions will be available in Rome in a store right in the city center on the shopping streets.
The brand offers a collection of cashmere and other natural fiber clothing for men and a women's cashmere collection. These are Made in Italy Cashmere productions with a timeless style, garments that will be a must-have for those who know how to choose quality.
The new eco cashmere store in Rome will be an opportunity to get to know the brand and its values up close, and to choose your favorite sweater among the various models.
Among the various colors and patterns available, the store wants to propose its vision of circular economy, attention to raw materials, but also to let you experience pure cashmere firsthand.
Lanaioli with its Cashmere garments awaits you in December 2023 to let you discover the charm of sustainable knitwear, among natural fibers, regenerated yarn, and virgin cashmere.
