Starting from December 2023, there will be a new Cashmere brand in Rome and it will be possible to purchase Cashmere Lanaioli knitwear items. The leading Italian brand in the production of cashmere sweaters that combines quality, elegance and respect for the environment.
Cashmere has always been the best yarn for maintaining body temperature constant and achieving maximum comfort both in winter and in mid-season.
The new shop, located in a central area of the capital, will offer a vast range of products made with natural and fine yarns, following the principles of slow fashion.
Cashmere Lanaioli is a start-up born in 2023 with the aim of enhancing Italian wool and creating luxury, accessible and long-lasting clothing items. The brand's philosophy is based on these strengths:
- The knitwear is produced only from natural yarns, such as cashmere, merino wool, cotton and silk, a value that the brand intends to continue. This ensures great yarn quality and greater durability, embracing a Slow Fashion philosophy: buy less, but better.
- The motto Artisans at Km zero is a pride of Lanaioli, which selects the yarns only from Italian woolen mills and creates its own productions with local artisans. It is in this way that it is able to guarantee the quality and traceability of materials and workmanship.
- Sweaters in regenerated cashmere or eco cashmere, an innovative line that recovers and reuses the wool from old garments, reducing waste and environmental impact. This yarn has the same softness and warmth as traditional cashmere, but with a lower cost and greater sustainability.
- The launch of a short merino wool supply chain project in Lazio, involving local farmers. The idea is to create a zero-mile production network that valorises Italian merino wool, a precious and versatile fibre. The project also aims to support the activity of farmers and promote biodiversity and animal welfare.
Lanaioli therefore presents itself as an ethical and responsible alternative to fast and disposable fashion, offering customers high-quality knitwear.
Lanaioli Cashmere Roma
Cashmere sweaters in Rome Center
From December, regenerated cashmere sweaters from Lanaioli productions will be available in Rome in a store right in the center of the city's shopping streets.
The brand offers a collection of clothing in cashmere and other natural yarns for men and a cashmere collection for women. These are Made in Italy Cashmere productions with a timeless style, garments that will be a must-have for those who know how to choose quality.
The new eco cashmere shop in Rome will be an opportunity to get to know the brand and its values up close, and to choose your favorite sweater from the various models.
Among the various colors and patterns available, the shop wants to propose its vision of a circular economy, attention to the raw material, but also to let you touch pure cashmere.
Lanaioli with its Cashmere garments awaits you in December 2023 to help you discover the charm of sustainable knitwear, including natural fibres, regenerated yarn and virgin cashmere.
