Starting in December 2023, a new cashmere brand will be present in Rome, where customers will be able to purchase Cashmere Lanaioli knitwear. This leading Italian brand in cashmere sweater production combines quality, elegance, and respect for the environment.
Cashmere has always been the best yarn for maintaining a constant body temperature and achieving maximum comfort both in winter and during the transitional seasons.
The new store, located in a central area of the capital, will offer a wide range of products made with natural, high-quality yarns, following the principles of slow fashion.
Cashmere Lanaioli is a start-up founded in 2023 with the aim of enhancing Italian wool and creating luxurious, accessible, and durable garments. The brand’s philosophy is based on these strengths:
- The knitwear is made exclusively from natural yarns, such as cashmere, merino wool, cotton, and silk, a value the brand intends to uphold. This ensures excellent yarn quality and greater durability, embracing a Slow Fashion philosophy: buy less, but better.
- The motto Italian Artisans is a source of pride for Lanaioli, which selects its yarns exclusively from Italian wool mills and produces its garments with local artisans. This is how it guarantees the quality and traceability of materials and production processes.
- Sweaters made from regenerated cashmere or eco cashmere, an innovative line that recovers and reuses the wool from old garments, reducing waste and environmental impact. This yarn has the same softness and warmth as traditional cashmere, but at a lower cost and with greater sustainability.
- The launch of a short supply chain project for merino wool in Lazio, involving local farmers. The idea is to create a short supply chain production network that enhances Italian merino wool, a fine and versatile fiber. The project also aims to support farmers’ activities and promote biodiversity and animal welfare.
Lanaioli therefore presents itself as an ethical and responsible alternative to fast, disposable fashion, offering customers high-quality knitwear.
Lanaioli Cashmere Rome
Cashmere Sweaters in Central Rome
Starting in December, regenerated cashmere sweaters from Lanaioli’s collections will be available in Rome at a store located right in the city center, along the main shopping streets.
The brand offers a collection of cashmere and other natural-fiber clothing for men, as well as a women’s cashmere collection. These are timeless Cashmere Made in Italy garments that will be a must-have for anyone who knows how to choose quality.
The new eco cashmere store in Rome will be an opportunity to get to know the brand and its values up close and choose your favorite sweater from the various styles.
Among the various colors and patterns available, the store aims to present its vision of the circular economy and its focus on raw materials, while also allowing customers to experience pure cashmere firsthand.
Lanaioli’s Cashmere garments will be waiting for you in December 2023, inviting you to discover the charm of sustainable knitwear, made with natural fibers, regenerated yarn, and virgin cashmere.
